What is podcast and why do I need it?

Podcasting is narrowcasting, not broadcasting, which means you can deliver your messages to interested parties. Your audience can choose when they listen to your message, so you can be sure that they want to hear it. This receptive listening leads to greater retention of information.

Clients can listen to podcast episodes on their computer via the internet, or transfer them to a portable device such as an ipod. Listeners subscribe to the podcasts they like and receive them automatically whenever a new episode comes out.

Call us to learn more about this new age technology and find out how your business can benefit from Podcasts.